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Our Story
MORE THAN 20 YEARS OF PRODUCT DEVELOPMENT, BRANDING AND MARKETING SUCCESS:
They improve success. Health. Appearances. Lives. Our brands are active and responsive, designed to have a positive impact right now, right away. From our inception, we’ve believed in immediacy of great ideas—a better workout, a more successful way to achieve goals, a proven way to look and feel younger. Our products and services are too ingenious and beneficial to wait. That’s why we’ve pioneered innovative ways and partnered with incredible people to get them into consumers’ hands—and their lives—immediately.
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1987
Think and Grow Rich
Bill and Greg’s first foray into infomercials turns out to be a big hit. Using Hall-of-Fame quarterback, Fran Tarkenton, to promote Napoleon Hill’s “Think & Grow Rich” series of books and lectures, they gross $10 million.
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1988
Guthy|Renker Formed
Seeing the opportunity to control the product from development to marketing to distribution, Bill and Greg take the big step.
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1989
PERSONAL POWER – TONY ROBBINS
Guthy|Renker’s next project kicks things off. Inspirational speaker Tony Robbins puts his ideas, philosophy and vibrant personality into a program that motivates millions to reinvent their lives.
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1990
PERSONAL POWER – TONY ROBBINS
Personal Power II launches a year later–and it’s still selling strong today.
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1991
PRINCIPAL SECRET – VICTORIA PRINCIPAL
Women everywhere want to know Victoria Principal’s beauty secret. With Guthy|Renker’s help, they do. Principal Secret gives millions skin care products that make them look and feel ageless. Twenty years later, the product has stood the test of time, as well.
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1993
BEN VAN DE BUNT – JOINS AS EVP
Prior to Guthy|Renker, Ben was an attorney at Allen Matkins. His business acumen has proven to be invaluable. He was later voted to the Board of Directors of the Electronic Retailing Association.
PERFECT SMILE – VANNA WHITE
Guthy|Renker becomes a pioneer in the home tooth-whitening industry. Vanna White, the perfect spokeswoman, shows consumers how quickly and easily they, too, can have a brilliant smile.
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1994
KEVIN KNEE – JOINS AS COO & EVP
Guthy|Renker scores a coup by hiring Kevin, previously COO and CFO for Walt Disney Direct Marketing, and Controller for Hanover Direct.
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1995
POWER TRAINER – BRUCE & KRIS JENNER
His incredible accomplishments at the 1976 Olympics inspire Bruce Jenner to share his fitness expertise with the world. He and his wife Kris develop the Power Trainer, a new era of exercise.
PROACTIV – JUDITH LIGHT
Guthy|Renker discovers that consumers are clamoring for a successful acne treatment solution. Two Stanford-trained dermatologists create a revolutionary system and actress Judith Light is the first of many celebrities to put it to work for their skin. It continues to be a phenomenal success.
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1996
Guthy|Renker launches its own TV channel.
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1997
1997 NIMA AWARDS
INFOMERCIAL OF THE YEAR – World on the Web
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1998
DEAN MARTIN CELEBRITY ROASTS – DEAN MARTIN
A collection of the funniest Dean Martin Celebrity Roasts TV moments comes together in a video series that takes viewers back and introduces some new ones to the wildly popular show. Today, the entire collection is also available on DVD.
COMPREHENSIVE FORMULA SUPPLEMENTS – MARILU HENNER
Food supplements are made simple. A distinguished team of doctors, scientists, and nutritionists combine thirty vitamins and minerals into just one pill, enabling consumers to add life to their years, not just years to their life.
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1999
BEST FEMALE INFOMERCIAL – Judith Light/Proactiv
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2000
YOUTHFUL ESSENCE – SUSAN LUCCI
Soap legend Susan Lucci brings microdermabrasion out of the spa and into the homes of women across the country with Youthful Essence, a breakthrough solution for glowing, younger skin.
NATURAL ADVANTAGE – JANE SEYMOUR
Natural Advantage, an advanced skin care line, joins the Guthy|Renker family. Customers love the day and night treatments and make it a top-seller.
GET THE EDGE – TONY ROBBINS
Tony partners with Guthy|Renker again to create another powerful program. Get the Edge gives millions of people the tools, strategies, and insights that help them transform their lives.
2000 ERA AWARDS
INFOMERCIAL OF THE YEAR – PROACTIV -
2001
BEST FEMALE PRESENTER – Connie Sellecca
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2002
WINSOR PILATES – MARI WINSOR
Guthy|Renker teams up with Mari Winsor to market her one-of-a-kind body toning pilates program. It becomes one of the top fitness programs in the world, selling over 30 million copies to date.
2002 ERA AWARDS
BEST CELEBRITY PRESENTER – Vanessa Williams
BEST HEALTH & BEAUTY INFOMERCIAL – Proactiv -
2003
CORE SECRETS – BROOKE BURKE
Brooke Burke takes on the challenges of a results-driven fitness program as she joins Guthy|Renker and fitness guru Gunnar Peterson to reveal Core Secrets. This “on-the-ball” regimen becomes the workout of choice for real people across the country.
SHEER COVER – LEEZA GIBBONS
Mineral-based make-up hits the market with the introduction of Sheer Cover. Leeza Gibbons takes the lead and shows consumers how to look flawless, using 100% pure minerals.
BEST MALE PRESENTER – Anthony Robbins/Get the Edge
BEST INFOMERCIAL PRODUCT – Winsor Pilates
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2004
MEANINGFUL BEAUTY® – CINDY CRAWFORD
One of the world’s most beautiful women, Cindy Crawford, introduces part of her secret: Meaningful Beauty. This advanced antioxidant formula created by Europe’s leading cosmetic surgeon, Dr. Jean-Louis Sebagh, becomes a must-have anti-aging product.
2004 ERA AWARDS
LONG FORM HEALTH & BEAUTY – Youthful Essence
BEST CELEBRITY PRESENTER – Daisy Fuentes/Winsor Pilates -
2005
MIDNIGHT SPECIAL – BURT SUGARMAN’S
Exclusive, legendary, live performances from some of music’s all-time greats are brought together in the Midnight Special series.
PROACTIV – JESSICA SIMPSON
Jessica Simpson signs on to champion Guthy|Renker’s flagship product, Proactiv. Her all-American superstar look has an immediate impact on teens and young adults alike.
2005 ERA AWARDS
LONG FORM HEALTH & BEAUTY – Proactiv Solution
BEST CELEBRITY PRESENTER – Vanessa Williams for Proactiv
LONG FORM FITNESS – Winsor Pilates -
2006
MALIBU PILATES – SUSAN LUCCI
Susan Lucci partners with Guthy|Renker again to sing praises of the Malibu Pilates workout. A revolutionary machine and a slimming and toning program helps thousands make over their bodies in record time.
2006 ERA AWARDS
LONG FORM OF THE YEAR – Proactiv
SHORT FORM OF THE YEAR – Proactiv/Jessica Simpson
BEST CELEBRITY PRESENTER – Winsor Pilates/Daisy Fuentes
BEST FEMALE PRESENTER – Winsor Pilates/Mari Winsor
LONG FORM SPORTS & FITNESS – Winsor Pilates
LONG FORM HEALTH & BEAUTY – Natural AdvantageWEN BY CHAZ DEAN – MELISSA GILBERT
The Wen Healthy Hair Care System turns heads in Hollywood and throughout the country. A perfect balance of natural herbs and oils create products that shine.
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2007
2007 ERA MOXIE AWARDS
LONG FORM OF THE YEAR – Sheer Cover
SHORT FORM OF THE YEAR – Proactiv – ‘Life is Great’
BEST CELEBRITY PRESENTER – Leeza Gibbons/Sheer Cover
BEST DR WEBSITE DESIGN – SheerCover.com
LONG FORM SPORTS & FITNESS – Core Secrets
LONG FORM HEALTH & BEAUTY – Principal Secret -
2008
IN AN INSTANT™ – HEIDI KLUM
Heidi Klum and Guthy|Renker introduce a power-house skin care system, addressing virtually every aspect of the female face.
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2009
2009 ERA MOXIE AWARDS
Guthy|Renker was awarded with four industry awards at the 19th Annual Electronic Retailing Association Awards Gala.
BEST SHORT FORM OF THE YEAR – Meaningful Beauty
BEST SHORT FORM HEALTH & BEAUTY – Meaningful Beauty
BEST LONG FORM, INTELLECTUAL PROPERTY – Ultimate Edge
BEST INTEGRATED DR CAMPAIGN – Rob Nevins’ Skinny Switch Secret -
2010
Proactiv
Proactiv® introduces a new micro-crystal benzoyl peroxide formula. This innovation of the active acne-fighting ingredient designed to penetrate clogged pores quickly is the first change to the original Proactiv since its launch. Current Proactiv® customers report faster and gentler results with new Proactiv®.
2010 ERA AWARDS
For the 18th consecutive year in a row, Guthy|Renker was celebrated at the Annual Electronic Retailing Association Awards Gala for their work in the digital media category.
BEST SHORT FORM OF THE YEAR (OVER $50K) – Proactiv
BEST DR WEBSITE DESIGN – Proactiv
BEST MOBILE MARKETING CAMPAIGN – Proactiv
BEST USE OF ONLINE VIDEO – Proactiv -
2011
X OUT
Doctors Rodan & Fields, the makers of Proactiv®, launch X Out™, a Wash-In Treatment designed specifically for teens. The new, one-step X Out™ acne treatment, is a Wash-In delivery system, designed to wash powerful, acne fighting medicine into the pores and leave it behind to treat blemishes and help kill the bacteria that causes breakouts. And because it’s tailored to today’s digital-savvy teens, X Out™ is the first acne brand with its own entertainment channel to help teens time the suggested two minute wash time.
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2012
WEN HEALTHY HAIR CARE SYSTEM®—BROOK BURKE
WEN Healthy Hair Care System® launches all new products such as the SIXTHIRTEEN Ultra Nourishing Cleansing Treatment, Anti-Frizz Styling Creme, and the Straightening Smoothing Gloss, helping to create a world of no more bad hair days.
2012 ERA AWARDS
The Electronic Retailing Association honored Guthy-Renker with four Moxie Awards in 2012, bringing Guthy-Renker’s Moxie Award tally to 82 since its initial nomination in 1993.
BEST SHORT FORM, BEAUTY – Proactiv Solution 13 “Deep Cleansing Brush”
BEST LONG FORM, BEAUTY – Proactiv Solution 13 v3
BEST SHORT FORM, INTERNATIONAL DRTV PRODUCTION –Proactiv Solution, Sam Willoughby
BEST USE OF ONLINE VIDEO –“What if Justin Bieber knocked on your door to give you some Proactiv?”
