IT Cosmetics®

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SAY BYE BYE FOUNDATION™ AND HELLO TO YOUR MOST BEAUTIFUL SKIN! IT COVERS EVERYTHING, AND FEELS LIKE YOU’RE WEARING NOTHING ON YOUR SKIN.

IT Cosmetics® truly believes that every woman deserves to feel her MOST beautiful every day. So how is IT making that happen? Unlike many cosmetics, which have a pinch of skincare added as an afterthought, our formulas all begin as cutting-edge skincare -THEN we add high-performance pigments and protectants for weightless, ultra-buildable coverage.

Developed with leading plastic surgeons, IT Cosmetics® creates clinically shown, innovative, problem solving color cosmetics and skincare products that harness cutting-edge technologies and high-performance, skin-loving ingredients to provide you with serious beauty solutions designed to give you the power to look and feel your most beautiful! It’s your beauty, but better.

Discover IT. Love IT. Believe IT.™