More than 20 years ago, Doctors Katie Rodan and Kathy Fields revolutionized the world of acne treatment with the original Proactiv® three-step system. Since that time, Proactiv® has continued to be an iconic product, trusted by millions of women, men and teens and recognized with 28 awards and honors from the beauty and health industry.

Now, Drs. Rodan and Fields have created our next-generation acne-treatment system, Proactiv+, to help achieve their mission- healthy, beautiful skin for all.

Proactiv+ is a 3-Step System completely reformulated from the ground up. For every enhanced acne-fighting benefit in each step of Proactiv+, there is an equally powerful complexion-conscious skincare benefit, allowing users to clear and help prevent breakouts so that their skin can flourish.

As part of its total transformation, Proactiv+ uses exclusive Smart Target™ Technology designed to deliver 50% more acne-killing benzoyl peroxide directly into the pore—where acne starts. This breakthrough not only helps kill acne-causing bacteria at the source, but also helps prevent new blemishes from forming. With more medicine in the pore and away from the skin’s surface, Smart Target™ also helps reduce redness and irritation.

Even better, with Proactiv+, clear skin is just the beginning. You also enjoy several ultra-premium skincare benefits, including:
• The look of smoother, more even-toned skin
• Smaller-looking pores and a complexion that glows
• Visibly diminished dark marks
• Reduced appearance of redness, oil and shine
• Skin that’s visibly softer, more supple and hydrated

Proactiv+ helps you achieve the clear + radiant complexion you’ve always wanted.