Cassadee Pope Joins Proactiv+ As New Celebrity Ambassador
“The Voice” Star Calls the Award-Winning Acne Treatment System “Confidence in a Bottle”
SANTA MONICA, Calif., June 6, 2014 – Cassadee Pope, hit-recording artist, Season 3 winner of “The Voice” and CMT “Breakthrough Video of the Year” award winner has learned there’s no need to waste tears out of frustration on acne products that don’t work. Proactiv+®, an advanced 3-Step System that combines acne-fighting ingredients plus powerful complexion-conscious skincare benefits, delivers results.
Her passion for the acne + skincare regimen has earned her a spot as the newest Proactiv+ celebrity ambassador where she will share her journey to clear skin in commercials and digital spots airing this summer.
“Being a contestant on ’The Voice’ was a 24/7 job. The stress of competition was obviously plaguing my skin and I sometimes spent more than 20 hours a day with makeup on my face. Thankfully, one of the makeup artists on set suggested I try Proactiv+,” said Cassadee. “After just days of using the acne treatment system, my skin looked better and felt amazing. It has been a miracle for my skin.”
“Cassadee is a talented singer and songwriter who has gained trust with fans around the world by sharing her vulnerability and fun-loving personality through her lyrics. She is a great partner to share her personal acne story on how Proactiv+ made her feel, look and act like the powerhouse she is,” said Greg Renker, co-founder and co-chairman of Guthy-Renker®. “The products help users like Cassadee clear their acne to help their lives and skin flourish.”
Cassadee joins a talented roster of celebrity customers-turned-spokespeople including “The Voice” coach Adam Levine, Lily Aldridge, Olivia Munn, Julianne Hough, Naya Rivera and AJ Cook. Cassadee’s latest single “I Wish I Could Break Your Heart” and #1 debut album Frame By Frame are currently available on iTunes®.
Exclusive videos, photos and information from Cassadee’s Proactiv+ shoot will be available soon on Proactiv’s social channels:
- Facebook: facebook.com/Proactiv
- Twitter: twitter.com/proactiv (@Proactiv)
- Google+: plus.google.com/+Proactiv
- YouTube: youtube.com/Proactiv
- Instagram: instagram.com/Proactiv
- Pinterest: pinterest.com/Proactiv
For more information on Proactiv+, visit www.proactiv.com.
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