GUTHY-RENKER RECEIVES NINE ERA MOXIE AWARDS INCLUDING MARKETER OF THE YEAR
SANTA MONICA, Calif., Sept. 24, 2014 –The Electronic Retailing Association (ERA) presented Guthy-Renker, one of the world’s largest and most respected direct marketing companies, with nine Moxie Awards at the 2014 ERA Moxie Awards Gala on Thursday, September 18, 2014, including the top honor of Marketer of the Year.
Other notable wins for the company include Best Short Form of the Year for Proactiv+®, Best Long Form of the Year for Meaningful Beauty®, Best Long Form Beauty for WEN® Hair Care and Best Presenter for Brooke Burke Charvet starring in Sheer Cover Studio®.
The Proactiv+, Meaningful Beauty and Sheer Cover Studio infomercials are produced by Lieberman Productions. WEN Haircare is produced by Caudill & Associates.
“Guthy-Renker is proud of the accomplishments that the production, creative, digital and marketing teams were able to accomplish to create campaigns that sparked interest with new customers and the recognition of the ERA,” said Seth Radwell, president and CRO for Guthy-Renker. “We work tirelessly to ensure that the content we show on TV, online, in mobile or social media and in print represents the high caliber of creativity and innovation we are known for in our products. It is gratifying that the ERA and our direct marketing peers also recognize this effort.”
Guthy-Renker received 19 total nominations in 12 different categories for Proactiv+, Meaningful Beauty, WEN Hair Care, and Sheer Cover Studio in 2014 and won nine awards in the following categories:
- MARKETER OF THE YEAR
- BEST SHORT FORM OF THE YEAR- Proactiv +
- BEST LONG FORM OF THE YEAR- Meaningful Beauty
- BEST SHORT FORM BEAUTY- Proactiv +
- BEST LONG FORM BEAUTY- Wen
- BEST PRESENTER- Brooke Burke Charvet, Sheer Cover Studio
- BEST DR WEBSITE DESIGN- Proactiv +
- BEST DIGITAL MARKETING CAMPAIGN- Proactiv + Adam Levine Pre Roll
- BEST US HISPANIC CAMPAIGN- Meaningful Beauty
Since the company’s first award in 1993, Guthy-Renker has earned 100 esteemed Moxie Awards.
The ERA Moxie Awards were held in conjunction with the Electronic Retailing Association’s 2014 ERA D2C Convention, where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace.
About Guthy-Renker LLC
Guthy-Renker is one of the world’s largest and most respected direct marketing companies, with distribution in more than 68 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today’s leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.
Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies.
More than 19 years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world’s best-selling acne treatment product, helping millions to achieve the goal of clear skin.
Guthy-Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
Guthy-Renker has offices in Santa Monica, CA, Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Tokyo, Japan; Sydney, Australia; and Gurgaon, India.