We’re
the secret formula
behind the beauty
brands you love.
Jennifer Lopez + Guthy|Renker launch JLo Beauty™
start-ups and scaling brands. In fact,
we’ve been doing it for
30 years
with names you know and trust,
delivering beauty you can believe in. We’re a team of thought partners and
creators, inventors and innovators.
You’ll find us in
beauty labs and
board rooms, on manufacturing
floors and in stores. We drive, and
take pride in,
every stage of
development from idea to inception
to omni-channel roll out. Our mission — to change how you
look, feel and live — is more than
a purpose, it’s our call to action. OUR STORY
Our brands
We create breakthrough solutions
and best-in-class beauty
designed to
make your life happier and healthier.
What we stand for
What makes us the best-kept secret behind
the beauty you love?
A unique combination
of four inimitable pillars that unlock growth.
A start-up culture with a legacy of experience
We’re market leaders with astart-up
mindset that acts as a
catalyst in igniting the
newest,
most groundbreaking
innovations so
you feel as
beautiful as we help you look LEARN MORE
Built-in
integrity + authenticity
We work to earn your trust through
credible experts
backed by efficacious
formulas,
technologies and products LEARN MORE
Untouched, underserved, unaddressed markets
We lean into your biggestunsolved,
unmet, “unfixable”
challenges to find
solutions
that help you live better LEARN MORE
DTC, it’s in our DNA
We’re original direct-to-consumer(DTC)
marketers with a
relentless curiosity that drives
us to continuously ask, listen,
create and evolve
brands
so they truly meet your needs LEARN MORE
Latest stories
DECEMBER 10, 2024
Guthy-Renker is thrilled to announce its
LEARN MORE
Guthy-Renker is thrilled to announce its
strategic partnership with Cart.com
through their acquisition of OceanX, our fulfillment operations arm.
LEARN MORE
DECEMBER 2, 2020
Your First Look at Jennifer Lopez’s
Your First Look at Jennifer Lopez’s
JLo Beauty Skincare Line
DECEMBER 2, 2020
Jennifer Lopez Bottles Famous
Jennifer Lopez Bottles Famous
Glow for JLo Beauty
DECEMBER 2, 2020
Jennifer Lopez Just Revealed
Jennifer Lopez Just Revealed
Everything In Her JLo Beauty Line
DECEMBER 10, 2024
Guthy-Renker is thrilled to announce its
LEARN MORE
Guthy-Renker is thrilled to announce its
strategic partnership with Cart.com through their
acquisition of OceanX, our fulfillment operations arm.
LEARN MORE
DECEMBER 2, 2020
Your First Look at Jennifer Lopez’s
Your First Look at Jennifer Lopez’s
JLo Beauty Skincare Line
DECEMBER 2, 2020
Jennifer Lopez Bottles Famous
Jennifer Lopez Bottles Famous
Glow for JLo Beauty
DECEMBER 2, 2020
Jennifer Lopez Just Revealed