Over thirty years ago, Bill Guthy
and Greg Renker risked their limited
launch what’s become
one of the most revolutionary omni-
channel companies in the world.
They redefined DTC marketing,
early-adopted the subscription
model, pioneered the
industry and blazed the trail
for celebrity influencers. Always
ahead of the curve,
launched brands “digital first” long
before it was the trendy thing to do.
Co-Founder + Co-Chairman
Co-Founder + Co-Chairman
Our greatest achievements
Innovated one of the first
In 2004, we partnered with
one of the world’s most famous
faces, to build a powerhouse
Beauty, which has grossed
than $2B worldwide.
Bottled JLo’s Secrets to her
Guthy|Renker partnered with Jennifer Lopez,
the world’s icon for glowing skin at every age,
to create a breakthrough ageless skincare brand.
Revolutionized access to
In 1990, Guthy|Renker teamed
to launch Personal Power. They
transformed both the self-help
market and the lives
with new access to life-changing
techniques and tools.
Drove a billion-dollar makeup
to sale in 4 years
In 2012, Guthy|Renker invested in
and partnered with
IT Cosmetics —
a truly solutions-driven makeup line
developed with plastic surgeons and dermatologists —
to drive a $1.2B sale to L’Oreal just 4 years later.
Created a $2B brand
with a 3-decade legacy
In 1990, Guthy|Renker partnered
with TV star Victoria
their first anti-aging skincare line
one of the original celebrity
brands. And now,
later, $2B in cumulative sales and
reclaiming youthful-looking skin.
Bill Guthy experiences dramatic increase in demand in his audio cassette manufacturing business caused by television direct marketers selling self-help courses. Choosing to do a little “self-help” of their own while on vacation, personal friends Bill Guthy and Greg Renker study and research the fledgling direct-to-consumer model with an intent to launch and market their own product based on a book they both believed in and followed the principles of: Think and Grow Rich.
Using their own money and limited savings, Bill and Greg launch Think and Grow Rich via television infomercial and open their first office in Palm Desert, CA, with 6 employees. Included as an authoritative testimonial in the infomercial was 24-year-old wunderkind, Tony Robbins.
Guthy|Renker launches self-help course by Tony Robbins which ultimately becomes the bestselling motivational program of all time.
Guthy|Renker launches Principal Secret with well-known actress and creator, Victoria Principal. The skincare system ultimately generates a cumulative $2B in revenue.
Guthy|Renker Co-founds industry trade association, establishing guidelines for truth and integrity; Greg Renker ultimately becomes only Chairman Emeritus.
Guthy|Renker expands internationally, growing Japan business to revenues greater than $200M.
Guthy|Renker launches Winsor Pilates® with Mari Winsor, becoming fastest selling fitness program in the US.
Guthy|Renker launches Meaningful Beauty® with co-creator Cindy Crawford.
Guthy|Renker teams with hairstylist Chaz Dean to market Wen Haircare.
Guthy|Renker annual revenues reach nearly $2B.
Goldman Sachs names Bill and Greg among 100 Most Intriguing Entrepreneurs at 2013 Builders and Innovators Summit.
Guthy|Renker purchases a minority stake in and becomes a DTC marketing partner with IT Cosmetics.
Guthy|Renker partners with Perricone MD to market its Cold Plasma Sub-D product line.
Guthy|Renker launches Crépe Erase®, named the #1 anti-aging skincare system for the body.
Guthy|Renker spins off OceanX, a technology platform company providing turnkey fulfillment services for selling physical goods direct through subscriptions and e-commerce.
L’Oreal purchases IT Cosmetics for a reported $1.2B.
Guthy|Renker partners with Jennifer Lopez to launch JLo Beauty™.
After 32 years, Guthy|Renker remains 100% privately held, with no outside investors.
We have the ability
to supercharge brands
in ways that no one
because of our
channel and marketing
expertise, and our
robust history in
There are really no
that do what we do.
We’ve been delivering
winning products for over
30 years by combining
science with artistry.
There is no better time
to be associated with
Guthy|Renker because we
have the fundamentals
and the foundation
an ever-growing and even
bigger and brighter future.