Our story.

Over thirty years ago, Bill Guthy
and Greg Renker risked their limited
savings to
launch what’s become
one of the most revolutionary omni-
channel companies in the world.

They redefined DTC marketing,
early-adopted the subscription
model, pioneered the
industry and blazed the trail
for celebrity influencers. Always
ahead of the curve,
they even
launched brands “digital first” long
before it was the trendy thing to do.

Our founders

team guthy

Co-Founder + Co-Chairman

team renker

Co-Founder + Co-Chairman

Our greatest achievements

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Meaningful Beauty®

Innovated one of the first
global influencer
brands with
Cindy Crawford

In 2004, we partnered with
Cindy Crawford,
one of the world’s most famous

faces, to build a powerhouse
skincare system,
Beauty, which has grossed
than $2B worldwide.

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JLo Beauty®

Bottled JLo’s Secrets to her
JLo Glow

Guthy|Renker partnered with Jennifer Lopez,
the world’s icon for glowing skin at every age,
to create a breakthrough ageless skincare brand.

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Tony Robbins

Revolutionized access to
self-help industry

In 1990, Guthy|Renker teamed
with mega-coach,
Tony Robbins,
to launch Personal Power. They

transformed both the self-help
market and the lives
of millions
with new access to life-changing

techniques and tools.

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IT Cosmetics

Drove a billion-dollar makeup
to sale in 4 years

In 2012, Guthy|Renker invested in
and partnered with
IT Cosmetics —
a truly solutions-driven makeup line
developed with plastic surgeons and dermatologists —
to drive a $1.2B sale to L’Oreal just 4 years later.

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Principal Secret

Created a $2B brand
with a 3-decade legacy

In 1990, Guthy|Renker partnered
with actress Victoria
Principal for
their first anti-aging skincare line
one of the original celebrity
brands. And now,
3 decades
later, $2B in cumulative sales and
extremely loyal
active customers
reclaiming youthful-looking skin.

Our history

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We have the ability
to supercharge brands
in ways that no one
else can
because of our
channel and marketing
expertise, and our
robust history in

launching products.
There are really no
other companies
that do what we do.

Bill Guthy

We’ve been delivering
winning products for over
30 years by combining

science with artistry.
There is no better time
to be associated with

Guthy|Renker because we
have the fundamentals
and the foundation
an ever-growing and even
bigger and brighter future.